Privacy Policy

Last Updated: April 3, 2026

Sacred Essence ("we," "us," or "our") operates the website sacredessenceshop.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or make a purchase. Please read this policy carefully. By using the Site, you consent to the practices described herein.

1. Information We Collect

1.1 Personal Information

When you place an order or interact with our Site, we may collect the following personal information:

  • Full name
  • Email address
  • Shipping address
  • Billing address
  • Phone number (if provided)
  • Payment information (processed securely through Shopify Payments; we do not store credit card numbers)

1.2 Automatically Collected Information

When you visit our Site, certain information is collected automatically, including:

  • IP address
  • Browser type and version
  • Operating system
  • Referring URLs
  • Pages viewed and time spent on pages
  • Device identifiers
  • Cookies and similar tracking technologies

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To process and fulfill your orders, including printing and shipping through our fulfillment partner
  • To communicate with you regarding your order, including shipping confirmations and customer support
  • To send you marketing communications (only with your consent; you may opt out at any time)
  • To improve our Site, products, and customer experience
  • To comply with legal obligations
  • To detect and prevent fraud
  • To measure advertising effectiveness through conversion tracking

3. Third-Party Service Providers

We share your information with the following third-party service providers who assist us in operating our business:

3.1 Shopify

Our online store is hosted on Shopify. Shopify provides us with the e-commerce platform that allows us to sell our products to you. Your data is stored through Shopify's data storage, databases, and the general Shopify application. Shopify processes your payment information securely via Shopify Payments. For more information, please review Shopify's Privacy Policy.

3.2 Lulu Direct (Fulfillment Partner)

We use Lulu Direct as our print-on-demand fulfillment partner. When you place an order, your name and shipping address are shared with Lulu Direct so they can print and ship your book. Lulu Direct is a US-based company. For more information, please review Lulu's Privacy Policy.

3.3 Google Ads & Conversion Tracking

We use Google Ads conversion tracking (Tracking ID: AW-1059482578) to measure the effectiveness of our advertising campaigns. This service uses cookies and tracking pixels to collect data about your interactions with our ads and our Site, including:

  • Whether you clicked on one of our Google Ads
  • Pages visited after clicking an ad
  • Whether a purchase was completed (conversion data)
  • General demographic and interest data (aggregated, not personally identifiable)

Google may use this data in accordance with Google's Privacy Policy. You can opt out of personalized advertising by visiting Google Ads Settings.

4. Cookies & Tracking Technologies

Our Site uses cookies and similar tracking technologies. Cookies are small data files placed on your device that help us improve your experience and our services.

4.1 Types of Cookies We Use

  • Essential Cookies: Required for the Site to function properly, including shopping cart functionality and secure checkout through Shopify.
  • Analytics Cookies: Help us understand how visitors interact with our Site so we can improve it.
  • Advertising Cookies: Used by Google Ads (AW-1059482578) to deliver relevant advertisements and measure campaign performance.
  • Shopify Cookies: Shopify places cookies for session management, analytics, and cart functionality.

4.2 Managing Cookies

You can control and manage cookies through your browser settings. Please note that removing or blocking cookies may impact your experience on our Site. Most browsers allow you to refuse cookies or alert you when cookies are being sent.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Order information is retained for our records and to facilitate refunds or customer support inquiries. When your data is no longer needed, we will securely delete or anonymize it.

6. Data Security

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. Our Site uses SSL encryption for all data transmission. Payment processing is handled securely by Shopify Payments, which is PCI-DSS compliant. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

7. Your Rights Under GDPR (European Economic Area Residents)

If you are a resident of the European Economic Area (EEA), you have certain data protection rights under the General Data Protection Regulation (GDPR). These include:

  • Right of Access: You may request a copy of the personal data we hold about you.
  • Right to Rectification: You may request that we correct any inaccurate or incomplete personal data.
  • Right to Erasure: You may request that we delete your personal data, subject to certain legal exceptions.
  • Right to Restrict Processing: You may request that we limit the processing of your personal data.
  • Right to Data Portability: You may request a copy of your data in a structured, commonly used, machine-readable format.
  • Right to Object: You may object to the processing of your personal data for direct marketing purposes.
  • Right to Withdraw Consent: Where processing is based on consent, you may withdraw that consent at any time.

To exercise any of these rights, please contact us at support@sacredessenceshop.com. We will respond to your request within 30 days.

8. Your Rights Under CCPA (California Residents)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

  • Right to Know: You may request that we disclose what personal information we have collected, used, disclosed, and sold about you in the past 12 months.
  • Right to Delete: You may request that we delete the personal information we have collected from you, subject to certain exceptions.
  • Right to Opt Out of Sale: We do not sell your personal information. However, if this changes, you will have the right to opt out.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To submit a request, please email us at support@sacredessenceshop.com with the subject line "CCPA Request." We will verify your identity and respond within 45 days.

9. Children's Privacy

Our Site is not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected personal data from a child under 16, we will take steps to delete that information promptly.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated policy on this page with a revised "Last Updated" date. We encourage you to review this policy periodically.

11. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

SacredEssence Press
Email: support@sacredessenceshop.com
Website: sacredessenceshop.com